Client: TheBestOf

Work: Emailer/E-shot

The brief
thebestof is a national business directory with a local focus. By engaging closely with regional business communities they give potential customers a unique insight into the best local suppliers and service providers. The brief was to write a compelling prospect email that would encourage local companies to get involved. The copy introduces the company and the concept, and focuses clearly on the benefits available to responders.

The copywriting…

Dear Mr Smith

thebestof is the leading local-marketing company in the Crewe & Nantwich area. We work with lots of local businesses like yours, helping them to raise their profile within the community and win more customers. And we’d like to do the same for you.

We provide a wide range of online and offline services that enable smaller companies to punch above their weight. It means local businesses without big marketing budgets can employ the kind of advertising and marketing strategies that are normally restricted to larger firms.

  • Marketing campaigns – to acquire more customers within the local area
  • thebestof website feature – to establish your presence online
  • Online advertising – to win more business via the internet
  • Brand development – to help distinguish your company from the competition
  • Social media broadcasting – to connect with your customers online
  • Commercial photography and video production – for online & offline marketing literature

thebestof online business directory is viewed by thousands of people every week looking for services in the Crewe and Nantwich area. But unlike other directories, we don’t include just any company – we only list the very best local businesses. And because of your excellent reputation, $Business Name$ has been selected as a potential member.

I’d very much like just a few minutes of your time to demonstrate how we can help your business, so if you’d like to hear more, please give me a call on 01270 446444.

Or you can email me at – tell me about your business goals and I’ll get back to you with some ideas on how to achieve them.

Best regards


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