The brief
Sky Bet is one of the UK’s leading betting and gaming companies. The brief was to write a series of weekly emailers encouraging existing customers to bet on a range of sporting events.
The copywriting…
Cricket World Cup
After dumping India out of the tournament the Bangladeshis will be looking for their next big scalp. But is an Aussie mullet too much to hope for? The Windies will be hoping their big guns start to fire when they take on Sri Lanka, and they’ll need to, because Sri Lanka are hotter than a jerk chicken sandwich right now.
Boxing
If you thought there was no such thing as a “sure thing” then think again. Place a £5 bet on any of the exciting events in December and we’ll credit your Sky Bet account with £15. You can withdraw it and put it in the bank, you can stick it on the favourite in the next race, or you can use it to buy a giant pizza then sit down to watch the Hatton v Mayweather fight on Sky Box Office. It’s entirely up to you.