Client: Newcastle United FC

Work: Emailer/E-shot

The brief
The brief was to write copy for an email to encourage participation in the Player of the Month competition.

The copywriting…

Think you know your football? See if our experts agree.

Tell us who YOU think deserves to be this month’s Newcastle United Player of the Month – and if our panel of experts agrees with you then you could be making the match-day presentation in front of the St James’ crowd.

All you’ve got to do is go to and make your nomination. If your choice matches the panel’s choice then you win entry into the prize draw. And if it’s your name that comes out of the hat then we’ll treat you to a VIP day at a big home game. You’ll go behind the scenes and meet the staff and players, plus you’ll get to make the pitch-side presentation to the player of the month before the game.

To make things a little easier for you we’ve put together a shortlist of players at

Someone on this list will be named as February’s Player of the Month – and you’ve got to figure out who it is. Think of the great saves, the top tackles, the most important goals. Who’s been working extra hard for the team? Who’s inspired others to great things?

Tell us who your top man is and see if our experts agree… and see if great minds really do think alike.


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