Client: Imtiaz Middle East

Work: Website

The brief
Imtiaz Middle East is a business consulting company based in Dubai. They work with a variety of blue-chip corporations and regional enterprises, helping clients to improve their organisational performance. Their 2011 re-brand was designed to create an identity that fully reflected the quality of the service they provide, and they assembled a team of specialists from across the globe to ensure they achieved their objectives. This included web developers in Switzerland and Copy House in the UK.

The copywriting…


Welcome to Imtiaz Middle East. We are a professional services business that specialises in
developing our clients’ organisational capabilities. By supporting and enhancing their performance in key areas, from strategic planning through to execution and delivery, we help them achieve sustainable success.

Although we are a service provider, we think and behave like a business partner, and we act with all the passion and commitment you’d expect from a partner. We provide support, accept responsibility, share burdens and challenges, work towards a common goal and celebrate success when we get there.

Success is never easy to achieve, but that’s why we have a strong work ethic, and it’s why we invest such energy in building and nurturing close relationships with our clients. Only then can we fully understand their operations, their challenges and their objectives, and only by embedding ourselves within an organisation can we fully share our expertise and insights with its people.

This is incredibly important to us, because ultimately our goal is to facilitate a high degree of skills transfer and leave a legacy of positive impact that continues to create value for our clients long after we’re gone.


The Imtiaz approach is very simple. We want to accompany our clients on their journey to excellence, which means working in partnership with organisations to build their internal capability.

Our role in this partnership is to provide the kind of specialist knowledge and skills that aren’t typically available in-house. We employ these assets in a way that is compatible with the existing operational environment to create compelling solutions that are innovative in design, precise in execution, and customised to each client’s unique requirements.

To achieve this, Imtiaz’s philosophy is to get to know our clients very closely, and wherever possible to work from inside their organisations, because that’s where the greatest value is added. Working within an organisation allows fluid and rapid transfer of knowledge and allows us to promote a culture of excellence throughout. By enhancing the capability of an organisation’s human assets, the improvement in organisational performance becomes self-sustaining.

The benefits of such an approach are clear. Imtiaz has a proven track-record of helping clients to improve productivity, increase operational agility and build greater internal capabilities. In a climate of uncertainty and change, our goal is to create stronger, fitter organisations that are able to adapt quickly to changing conditions, to meet short-term challenges and achieve long-term success.


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