Client: Huggle

Work: Website

The brief
Huggle sell high-end baby & toddler products. With a stunning retail outlet in London, they wanted their new website to provide a similarly unique customer experience, one that clearly stands out from the competition. The brief was to create product descriptions that communicate the benefits of each item yet also give their customers a little Huggle every time they visit.

The copywriting…

Zolo Tamborino Multi Sensory Rattle
Shake, rattle and roll. This Zolo Tamborino Multi Sensory Rattle comes with a rainbow of colours and a shower of sounds to stimulate your baby’s developing senses. Soft to the touch and easy to grab, it’s a great way to bring out the musician in your little one. For best results, shake well.

Green Toys Eco Friendly Tool Set
This Green Toys Eco Friendly Tool Set comes complete with hammer, saw, screwdrivers and much more, all packed up in a handy toolbox. Made from recycled plastic, it’s the world’s most eco-friendly tool kit. And because it’s all BPA and phthalate-free, it’s safe for your child as well as the environment.

Storksak Jamie Bag
Renowned for exceptional quality and design, Storksak parenting bags provide the ultimate combination of form and function. In tough pebble cowhide, this unisex Jamie bag has adorned the shoulders of dads like Brad Pitt and Matt Damon. Comes with celeb-friendly padded changing mat, detachable inner and bottle pocket.


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