Client: Universities & Colleges

Work: Various projects

Higher Education clients
I work with a number of universities and colleges, writing content for websites, prospectuses and a wide variety of communications targeted at diverse audiences. I’ve completed over 100 copywriting projects for clients in this sector. The samples below were produced for long-standing Copy House client Anglia Ruskin University. Samples include a brochure designed to engage with employers, a leaflet on student open days, and course descriptions for an undergraduate prospectus.

Sample 1 – Higher Skills @ Work – brochure  engaging with UK employers to develop work-based learning programmes

 Higher Skills @ Work – a fresh approach to work-based learning

Higher Skills @ Work is the new work-based learning programme from Anglia Ruskin University. It’s an exciting opportunity for all kinds of organisations to work alongside the University to design and deliver courses that meet specific business requirements.

Offering a choice of qualifications, from Higher Education Certificates through to degree and postgraduate awards, the programme applies robust academic principles to deliver genuine business solutions.

Higher Skills @ Work gives organisations the ability to update and upgrade the skills of their workforce without losing staff on lengthy off-site courses. And by completing projects based on actual workplace issues, employees continue to add value while they are training

Anglia Ruskin’s Higher Skills @ Work programme is funded by the Higher Education Funding Council for England, so participating organisations may qualify for assistance with fees.

The benefits for business
Higher Skills @ Work programmes provide a blend of academic and work-based learning that is designed to equip staff with very specific, business-focussed skills. It’s a very efficient way of learning, because your people will always be entirely focussed on developing the skills that are relevant to your organisation.

The programme can deliver a wide range of business benefits: 

  • Fill critical skills gaps
  • Develop leading-edge skills in key areas
  • Enhance organisational capability and flexibility
  • Develop solutions to specific challenges
  • Improve retention of core staff
  • Reduce reliance on external recruitment

Higher Skills @ Work is about taking the talent that already exists within your organisation and giving it the opportunity to develop and grow – to create highly skilled, highly motivated staff with a real appetite for success.

Bringing learning into the workplace helps to make it a part of everyday working life. It encourages new ways of thinking and promotes an innovative approach to problem-solving. And by giving your people the opportunity to study for higher qualifications, you can release their potential while your business benefits from increasingly productive staff.

Courses designed just for you
Because you know your business better than we do, we will work with you to design course content that matches your precise requirements. So whether you want to meet medium-term operational challenges or focus on long-term strategic goals, we’ll work in partnership with you to create courses that will equip your people with the skills to deliver your objectives.

Types of qualifications
There are a range of course options available: 

  • Short courses
  • Higher Education Certificates
  • Foundation Degrees
  • BA/BSc Honours degrees
  • Post Graduate/Masters degrees

Employee benefits
The benefits of Higher Skills @ Work are not restricted to employers – there are wide-ranging advantages for all individuals who take part.

  • Gain an internationally recognised qualification
  • Enhance career development opportunities
  • Enjoy the challenge of learning new skills
  • Greater fulfilment at work from enhanced individual performance

As your employees become more effective in the workplace your business can reap additional rewards in the shape of reduced staff turnover and more productive teams. And by demonstrating a commitment to quality and excellence, you can establish your position as an employer of choice within your sector.

How it works
Higher Skills is a very flexible training and development solution. Attendance is set around your operational requirements and we will create the right mix of modules to minimise time away from work and maximise value of time spent on learning.

Course content can be built around your existing training provision and your staff’s previous experience and education – for which they gain credits that count towards final qualification. It recognises the value of your employees’ experience and know-how, and helps to make the most of your investment in existing training and development programs.

Our expertise and experience
Courses are delivered by a dedicated team of specialist training consultants. The team has a wealth of experience across a broad range of industries in both the public and private sectors.

They can provide free consultation and in-depth analysis of your organisation’s training needs. Once they have assessed your current training provision they will build on existing good-practice to create a solution that is fully aligned with your business strategy.

The future of training and development
Higher Skills @ Work utilises the great strengths of higher education, applying the principles and disciplines of academic study to create qualifications that are truly fit for business.

In an increasingly competitive global business environment it is an opportunity for firms to significantly enhance their operational capabilities – creating greater organisational flexibility and enabling businesses to respond more quickly to meet the challenges of rapidly changing markets.

Find out more
If you’d like to find out more about Higher Skills @ Work, please contact….

Sample 2 – Open Day reminder leaflet – follow-up to earlier direct mail piece

Anglia Ruskin Open Days

Our Open Days give you the chance to take a peek at what life at Anglia Ruskin is really like. We could go on to tell you about our exciting courses and the superb facilities – but don’t take our word for it….. come and see for yourself.

If you’ve already registered then take a look what’s on offer throughout the day.

If you haven’t registered yet, what are you waiting for?

There’s a choice of dates available:

Date 1
Date 2
Date 3
Date 4

Choose which day suits you best, then beat the queues by sending us your completed fast-track registration form – you’ll find the tear-off slip over the page.

What’s on throughout the day?

Welcome Talk
Times: 10.30am and 12.30pm
Starting the day with the Welcome Talk will be 30 minutes well spent. Not only will it show you how to get the most out of your day with us, it’s also an opportunity to learn more about local life off campus. And if you miss the 10.30am start, don’t worry – you can catch another one at 12.30pm.

Accommodation Talk
Times: 11am and 1pm
A big question for many people coming to university is “where will I live?” The Accommodation Talk will help you answer that question by showing you the types of accommodation on offer at Anglia Ruskin. You’ll find out what choices are available to you, how to apply, how much it costs, plus much more.

Student Life Talk
Times: 11.30am and 1.30pm
Everyone knows what the Students’ Union does, right? It’s about organising clubs and societies, live music events, bars and club nights. True – but it’s also about a great deal more. The Students’ Union is responsible for a range of essential education and welfare support services. Listen to members of the Students’ Union Executive and learn how to make your time at Anglia Ruskin a richer, more fulfilling experience.

Financial Talk
Times: 12pm and 2pm
The financial aspect of coming to university may not be a very exciting subject, but it is an important one. It’s vital that you’re up-to-date with the Student Finance System – so that you know exactly what funding might be available to you. This talk will give you the low-down on fees and financial aid, plus essential advice on scholarships and bursaries.

Academic Advice
Times: 10am – 3pm
This is the perfect opportunity to find out more about the subject area you’re interested in. Not only will you be able to ask our lecturers some searching questions, but by speaking to current students you can get the inside info from people who are studying at Anglia Ruskin right now. It’s a chance to find out much more than the prospectus can tell you.

General Advice
Times: 10am – 3pm
There will be people available throughout the day to answer any questions you might have on a range of topics. Whether you’d like advice on how to make an application, or you want to talk to someone about financing your studies, we’re here to help.

Selecting a course and a university is an important decision, and it can be a tricky process. We’re here to support you and to give you all the information you need to make the choice that’s right for you.

If you haven’t already registered to attend an Open Day, you can do so by completing the tear-off slip below. You can either post it to us or hand it in when you arrive.

You can also click, call or email to register:


And if you don’t get round to either, don’t worry, you can still turn up on the day.

If you’d like a sneak preview of what’s in store then go to and take a virtual tour.

If you really can’t make any of the Open Days but you’d still like to take a look around then we’d be happy to arrange a tour of the campus at a time that’s convenient for you. We can even arrange a chat with our academic staff so you can discuss any courses you fancy in more detail.

To find out more about Open Days at Anglia Ruskin or to download a full brochure, visit

We look forward to meeting you.

Sample 3Course descriptions for undergraduate prospectus

Business and Law BA (Hons)
The fields of business and law combine very well to produce a programme of study that will not only provide you with a solid foundation in business and management theory, but also with a thorough knowledge and understanding of the major areas of law. In the Business modules you’ll get to grips with theories of economics, marketing and finance, while in Law you’ll study Law in Practice, Criminal Law and Law of the European Union.

But this programme isn’t just concerned with theory. It’s also about developing a range of skills that will enable you to operate effectively within a commercial environment. You’ll learn to apply quantitative and qualitative techniques to bring clarity to a range of businesses issues, and to create innovative solutions to a variety of business challenges – exactly the kind of skills employers look for in new recruits.

Communication Studies BA (Hons)
In a world increasingly dominated by complex systems and social networks, the study of communication is a field of growing importance. This programme offers you the opportunity to explore this subject within a department that has a thriving and internationally recognised research culture.

Course content will explore the nature of human and technologised communication, allowing you to engage with some of the key debates and issues of our time. You’ll explore the full range of media technologies, getting to grips with digital media, internet, animation, publishing, radio and video. Plus access to the department’s excellent facilities will allow you to develop the skills to match industry requirements.

You’ll have the opportunity to test and hone your new skills in a professional environment during your work placement. And by undertaking commissioned projects you’ll gain valuable experience of working to professional-standard briefs – something that should prove excellent preparation for the rigours of commercial practice.

Animal Behaviour and Animal Welfare BSc (Hons)
This degree combines the fascinating and challenging fields of Animal Behaviour and Animal Welfare to produce a programme of study that will not only address a number of important issues, but will also equip you with a broad range of skills that are highly valued in the workplace.

The Animal Behaviour element reflects the development of the discipline from both psychological and zoological origins. Animal Welfare will give you a good grounding in animal biology while focusing on the physical and psychological aspects of animal health. Throughout your studies you’ll benefit from the experience of teaching staff who are at the forefront of research in this rapidly advancing area of study. Plus regular field trips – ranging from days out at Cambridge’s Botanical Garden to expeditions in East Africa – will help to ensure you get plenty of opportunity to develop your field skills.