The brief
Owned by Molson Coors, Carling are brewers of “Britain’s number one lager”. The brief was to write copy for a viral email campaign encouraging people to take action on pubs that don’t sell Carling.
The copywriting…
It’s not a Great British pub without the Great British pint
We believe that every man and woman in this great country should have the right to drink a pint of Britain’s favourite lager in their local pub. Wherever you live, wherever you drink, it’s only fair that after a hard week at work you should be able to chill out with a cold pint of Carling. But it’s a sad fact that many people are currently denied this basic right.
It’s time to take action!
Nominate your local
If you know a pub that doesn’t serve Carling you’ve now got a chance to do something about it. Go to www.carling.com/nominate, print out an official Carling Nomination Certificate and present it to the guilty landlord. And if they bow to good sense and become a Carling customer, you and your mates will win a party in your honour on Carling launch-night.
Upload a photo of yourself presenting the landlord with a Nomination Certificate and we’ll reward you with 4 cans of Carling!