The brief
Aviva were executing a nationwide campaign to drive increased traffic to their motor insurance website. The brief was to create content for the landing page that would maximise conversion of visitors into sales. So the copy is simple and to-the-point, and clearly communicates the powerful “value and price” proposition. Precise response figures remain confidential, but the campaign was very successful.
The copywriting…
Aviva car insurance is all about great cover and low prices. To see just how low, get a quote now. We’re so confident we can save you money, we’ll even show you our competitors’ prices next to ours.
- Comprehensive cover from just £195
- Not available on any price comparison website
- Lower premiums for drivers who travel fewer miles
- Great deals for experienced drivers
- Great deals for couples who live together
- Named drivers can earn their own No Claims Discount
We offer both Comprehensive and Third Party, Fire & Theft cover. Get a quote now and see how much you could save. Save an extra 10% when you buy online.